Why Does My Competitor's Blog Outrank Mine With the Same Advice?
Two posts give the same advice and one ranks on page one. Here's what Google's E-E-A-T guidelines actually say, and a worked fix for the gaps that usually separate them.
SEO
Plain-English SEO for small businesses: how Google decides who ranks, what to fix on your own pages, how to find the words your customers search, and how to show up in local results and AI answers.
13posts
Is My Slow Website Hurting My Google Rankings?
Google measures how fast and stable your site feels to real visitors. Here's what those Core Web Vitals scores mean, what to do when PageSpeed says 'no data', and the fixes that matter on Wix, Squarespace and WordPress.
Why Isn't My Website Showing Up on Google?
Your site isn't on Google, or it's buried on page four. Here's how to find out which problem you have, using a site: search and Google's free Search Console, and what to do about each.
Does My Small Business Website Need Schema Markup? What to Actually Do
Told your site needs schema markup? Here's what it does and doesn't do, the settings that add it on WordPress, Wix and Squarespace, and how to test it with Google's free tools.
ChatGPT or Google AI Doesn't Mention My Business: What to Check
AI assistants name your competitors but not you? Four free checks to run before paying for an 'AEO' package, which AI bots to allow or block, and the few research numbers worth trusting.
Website Not Getting Clicks From Google? Check Your Title Tags First
Your pages show up on Google as "Home" or "Services", or not at all. Here's how to check every page title in minutes, rewrite it, and change it in WordPress, Wix or Squarespace.
Google Not Finding Your Service Pages? Fix Your Internal Links
If your best pages barely get seen, they may be islands nothing else links to. Here's how to find them in Search Console and link them up in a few minutes.
Website Gets Visitors but No Calls? The On-Page SEO Fixes That Matter
If your site gets traffic but the phone stays quiet, or barely shows up at all, the fix is usually on the pages themselves. Here's how to tell which problem you have and the on-page fixes worth doing first.
SEO Basics for Small Businesses: A Plain-English Starter Guide
SEO isn't magic. It's a set of habits that help Google understand your site. Start with the Week 0 setup (Business Profile, Search Console, indexing check), then the basics in order and a plan that fits in two hours a week.
Business Not Showing Up on Google Maps? How to Fix Your Google Business Profile
Your business doesn't appear on Google Maps, or competitors always rank above you. Here's how to claim, verify and set up your Google Business Profile, and what to check when it still won't show.
How to Find the Words Your Customers Actually Search on Google
Your site uses your words; your customers search with theirs. Here's a free 20-minute method to find the phrases they really type, and a worked example that turns the list into a page plan.
Website Not Showing Up on Google for Your Keywords? How to Find Out Why
You picked the right keywords and your site still doesn't show up. Four checks, in order, to find out whether it's indexing, your titles, the page itself, or the kind of page Google wants for that search.
Someone Offered 500 Backlinks for $99. Should I Buy Them?
No. Bought links break Google's rules and can sink your site. Here are the local links a small business can actually get, with short emails to ask for each one.