SEO
Ads
SEO & Marketing · Ad Management

Ad management
for our SEO clients.

We run Google Ads, Microsoft Ads and Local Services Ads as an add-on to our SEO plans. Ads can bring results faster while your SEO builds, and they send people to the same pages we're already improving.

Why ads and SEO together

Ads work faster. SEO makes them work.

Ads bring faster results while SEO builds.

SEO takes time to earn its place in search. Ads can put you in front of people searching for what you do sooner, while the SEO work keeps building underneath.

Ads need good pages to perform.

An ad only gets someone to the page. What happens next depends on that page. The pages your ads send people to are the same pages we're already improving for SEO.

That's why we only run ads for clients on our SEO plans. Good ads need good pages, and that's the part the SEO builds. See what the SEO side covers on SEO & Marketing.

Platforms

Where we run your ads.

Google Ads

Search ads on Google, shown to people searching for what you offer.

Microsoft Ads

Search ads on Bing, for the people who search there instead of Google.

Google Local Services Ads

Google's ads for local service businesses, shown at the top of local searches.

Other platforms, by industry

LinkedIn, Meta (Facebook and Instagram) or Reddit, when that's where your customers are.

Which platforms you need depends on your industry and your customers. We'll recommend the mix.

Cost and minimums

What ads cost. It's in the guide.

Ad management is an add-on to our SEO plans. The add-on cost and the minimums are in our free SEO pricing guide, right next to the SEO plans they go with.

Free download

Get the SEO pricing guide

A four-page PDF: our four plans and their prices, what 12 months of each one gets you, the website terms, ad management and add-ons. Easy to share with a business partner.

We'll email you the link, and we'll send you marketing emails about our services (unsubscribe any time). The newsletter only starts once you confirm by email. See our privacy statement.

How it works

SEO first. Then the ads.

  1. 01
    SEO comes first.

    Ad management is an add-on to our SEO plans, so it starts with an SEO plan. That's what gets your pages ready for the people ads send to them.

  2. 02
    We pick the platforms.

    Which ones depends on your industry and where your customers search: Google, Microsoft, Local Services Ads, or others like LinkedIn, Meta or Reddit.

  3. 03
    We build the campaigns.

    Your ads send people to the pages we're improving for your SEO, so the ads and the SEO work on the same pages.

  4. 04
    Reported with your SEO.

    We report on your ads alongside your SEO, so you see both together.

Questions

Ad management, answered.

Do you run ads without SEO?

No. Ad management is only for clients on our SEO plans. Good ad performance needs good pages, so we only run ads when we're also running the SEO: the pages the ads send people to are the pages we're already improving.

Why run ads if I'm already paying for SEO?

SEO takes time to build. Ads can bring faster results while it does, and because both point at the same pages, the work we do on those pages helps both.

Which ad platforms do you manage?

Google Ads, Microsoft Ads (Bing) and Google Local Services Ads. Depending on your industry, we also run ads on other platforms, like LinkedIn, Meta (Facebook and Instagram) or Reddit.

How much does ad management cost?

Ad management is an add-on to our SEO plans. What it costs is in our free SEO pricing guide, next to the SEO plans it goes with. You can get it on this page.

Is there a minimum ad spend?

The minimums are in our free SEO pricing guide, along with the add-on cost. You can get the guide on this page.

Ads with your SEO
Want ads working
alongside your SEO?

Tell us about your business and who you're trying to reach. We'll talk through your SEO plan and which ad platforms fit.

Let's Talk →