Marketing doesn’t have to eat your budget. These 13 tools can help your non-profit advertise events, connect with donors, grow your audience, and stay visible—without blowing your budget.
Many of the platforms below are either built for non-profits, offer deep non-profit discounts, or come with no-cost plans funded through alternate models.
1. Google Ad Grant
What it is: Up to $10,000/month in free Google Search ads.
Perfect for: Driving traffic to your donation page, blog, or events.
Caveats:
- Must be a 501(c)(3)
- Inactivity may result in loss of grant
2. Salesforce for Nonprofits
What it is: Up to 10 free licenses for Salesforce’s nonprofit CRM tools.
Perfect for: Donor management, campaigns, volunteer coordination.
Caveats:
- Must be a 501(c)(3) or 501(c)(4)
- Must pass eligibility screening
- Apply here
3. HubSpot for Nonprofits
What it is: 40% off annual marketing, CRM, and sales tools.
Perfect for: Email nurturing, contact management, lead tracking.
Caveats:
- Must be a 501(c)(3)
- Annual payment required
- First-time customers only
- View eligibility criteria
- Apply here
4. Givebutter
What it is: A free donation, ticketing, and campaign platform.
Perfect for: Fundraisers, peer-to-peer campaigns, event ticketing.
Caveats:
- Free basic plan; Givebutter earns through payment processing
- Register here
5. Zeffy
What it is: A truly free fundraising platform with *zero payment fees*.
Perfect for: Online donations, ticketing, and fundraising pages.
Caveats:
- 501(c)(3) status required
- Operates on optional donor tipping model
- Register here
6. Ludus
What it is: Event booking and ticketing for nonprofits and schools.
Perfect for: Theatre groups, benefit concerts, galas.
Caveats:
- Charges are passed to the donor, not the non-profit
7. Hootsuite’s HootGiving Program
What it is: Up to 60% off Hootsuite plans for eligible nonprofits.
Perfect for: Scheduling social posts, audience engagement.
Caveats:
- Must apply through TechSoup or Goodstack
- Apply here
8. Buffer for Nonprofits
What it is: 50% off all social media management plans.
Perfect for: Scheduling content, analyzing performance.
Caveats:
- Must be a verified 501(c)(3)
- Apply here
9. LinkedIn for Nonprofits
What it is: 75% off Sales Navigator Core or Recruiter Lite.
Perfect for: Finding donors, volunteers, or top nonprofit talent.
Caveats:
- 501(c)(3) status required
- Apply here
10. Mailchimp Nonprofit Discount
What it is: 15% off Mailchimp’s powerful email marketing platform.
Perfect for: Email newsletters, donor campaigns, segmentation.
Caveats:
- Must be a 501(c)(3)
- Apply here
11. GetResponse for Nonprofits
What it is: 50% off email automation and campaign tools.
Perfect for: Advanced email flows, donor journeys, and lead magnets.
Caveats:
- Must not be a political organization
- Must display GetResponse logo on your site
- Apply here
12. Constant Contact via TechSoup
What it is: 50% off email and event marketing tools.
Perfect for: Contact lists, email design, and donor outreach.
Caveats:
- Available to 501(c)(3)s through TechSoup
- Apply here
13. Wix for Nonprofits
What it is: 70% off a two-year Wix Premium Plan.
Perfect for: Building beautiful websites and donation landing pages.
Caveats:
- Must be a 501(c)(3)
- Only applies to new Premium accounts
- Apply here
Marketing Tools FAQ: What Non-Profits Should Know
Q: What’s the best platform for free online donations?
A: Zeffy is the only one with *zero fees* across the board. Givebutter is also strong, with more features like live event fundraising and messaging.
Q: What if I already use a platform—can I still get the discount?
A: In most cases, no. Discounts like HubSpot and Wix only apply to first-time users or new purchases.
Q: What happens if I stop using Google Ad Grant?
A: Google can revoke your grant if your account goes inactive, so it’s important to stay consistent—even with a small budget and simple ads.
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